{"id":3520,"date":"2017-12-12T16:28:15","date_gmt":"2017-12-12T13:28:15","guid":{"rendered":"http:\/\/mediaviestinta.fi\/blogi\/?p=3520"},"modified":"2020-05-08T10:40:35","modified_gmt":"2020-05-08T07:40:35","slug":"video-maria-ruotsalainen-jonne-arjoranta-hirsjarvi-kovala-saresma","status":"publish","type":"post","link":"https:\/\/mediaviestinta.fi\/mevi2020\/2017\/12\/video-maria-ruotsalainen-jonne-arjoranta-hirsjarvi-kovala-saresma\/","title":{"rendered":"Video: Maria Ruotsalainen &#038; Jonne Arjoranta (+ Hirsj\u00e4rvi, Kovala, Saresma)"},"content":{"rendered":"<p>&#8221;Videoabstraktien&#8221; sarjamme jatkuu: Maria Ruotsalainen ja Jonne Arjoranta esittelev\u00e4t <em>Media &amp; viestint\u00e4<\/em> -lehden numerossa 3-4\/2017 ilmestynytt\u00e4 artikkelia &#8221;<a href=\"https:\/\/doi.org\/10.23983\/mv.67795\" target=\"_blank\" rel=\"noopener noreferrer\">Turvetta tupaan: faktat, valheet ja affektiivinen vastaanotto Turveinfo-mainoskampanjassa<\/a>&#8221;. Artikkelin muut kirjoittajat ovat Irma Hirsj\u00e4rvi, Urpo Kovala ja Tuija Saresma.<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/T9i6sO0u_Ic\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8221;Turpeen energiak\u00e4ytt\u00f6\u00e4 lobannut Turveinfo-kampanja n\u00e4kyi laajasti eri medioissa alkuvuodesta 2017. Se her\u00e4tti kiivaan ja tunnepitoisen vastareaktion. Kampanjan v\u00e4itteit\u00e4 pidettiin yksinkertaistavina, valheellisina ja joiltain osin my\u00f6s loukkaavina.<\/p>\n<p>T\u00e4ss\u00e4 artikkelissa analysoimme mainoskampanjan sis\u00e4lt\u00f6\u00e4 ja vastaanottoa sek\u00e4 sen aiheuttamia reaktioita. Tarkastelemme erityisesti affektiivisuuden ja faktuaalisuuden suhdetta kampanjassa. Miten nykykulttuurissa k\u00e4yty keskustelu vaihtoehtoisista totuuksista n\u00e4kyy median moninaista kentt\u00e4\u00e4 hyv\u00e4kseen k\u00e4ytt\u00e4v\u00e4n, lobbaajien tilaaman mainoskampanjan tulkinnoissa ja ehk\u00e4 laajemminkin median tulkitsemisessa? Analyysimme viitekehyksen\u00e4 toimivat affektiteoriat ja k\u00e4sitys mediasta hybridisin\u00e4 systeemein\u00e4. Tarkastelemme kampanjaa lopuksi my\u00f6s laajemmassa energiapoliittisessa kontekstissa.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221;Videoabstraktien&#8221; sarjamme jatkuu: Maria Ruotsalainen ja Jonne Arjoranta esittelev\u00e4t Media &#038; viestint\u00e4 -lehden numerossa 3-4\/2017 ilmestynytt\u00e4 artikkelia &#8221;Turvetta tupaan: faktat, valheet ja affektiivinen vastaanotto Turveinfo-mainoskampanjassa&#8221;. Artikkelin muut kirjoittajat ovat Irma Hirsj\u00e4rvi, Urpo Kovala ja Tuija Saresma. <\/p>\n","protected":false},"author":3,"featured_media":3504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[76,1],"tags":[],"class_list":["post-3520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista","category-yleinen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video: Maria Ruotsalainen &amp; Jonne Arjoranta (+ Hirsj\u00e4rvi, Kovala, Saresma) &#8211; Mevi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaviestinta.fi\/mevi2020\/2017\/12\/video-maria-ruotsalainen-jonne-arjoranta-hirsjarvi-kovala-saresma\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: Maria Ruotsalainen &amp; Jonne Arjoranta (+ Hirsj\u00e4rvi, Kovala, Saresma) &#8211; Mevi\" \/>\n<meta property=\"og:description\" content=\"&quot;Videoabstraktien&quot; sarjamme jatkuu: Maria Ruotsalainen ja Jonne Arjoranta esittelev\u00e4t Media &amp; viestint\u00e4 -lehden numerossa 3-4\/2017 ilmestynytt\u00e4 artikkelia &quot;Turvetta tupaan: faktat, valheet ja affektiivinen vastaanotto Turveinfo-mainoskampanjassa&quot;. 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