{"id":4419,"date":"2021-01-27T15:13:45","date_gmt":"2021-01-27T13:13:45","guid":{"rendered":"https:\/\/mediaviestinta.fi\/?p=4419"},"modified":"2021-01-27T15:13:47","modified_gmt":"2021-01-27T13:13:47","slug":"miten-koronasta-somessa-puhutaan","status":"publish","type":"post","link":"https:\/\/mediaviestinta.fi\/mevi2020\/2021\/01\/miten-koronasta-somessa-puhutaan\/","title":{"rendered":"Miten koronasta somessa puhutaan?"},"content":{"rendered":"\n

Auttaja<\/em>, huolestuja<\/em>, selviytyj\u00e4<\/em>, riidanhaastaja<\/em>, laajentaja<\/em>\u2026 Harri Jalonen ja Jussi Kokkola rakentavat artikkelissaan Koronapandemian puhujapositiot sosiaalisen median lapsi- ja perheaiheisissa keskusteluissa<\/a> yhdeks\u00e4n puhujapositiota, joilla keskusteluun osallistutaan. \u201cSomessa puidaan perinteisess\u00e4 mediassa k\u00e4siteltyj\u00e4 asioita, ja vastaavasti some-keskustelut ruokkivat esimerkiksi kahvip\u00f6yt\u00e4keskusteluja. Puhujapositioiden avulla voidaan paljastaa osa t\u00e4st\u00e4 merkitysten kierron dynamiikasta”, Jalonen kertoo. Artikkeli\u00a0on julkaistu\u00a0Media & viestint\u00e4<\/em>\u00a0-lehdess\u00e4\u00a04\/2020<\/a>.<\/strong><\/p>\n\n\n\n

Mihin laajempaan ilmi\u00f6\u00f6n ja keskusteluun artikkelinne liittyy?<\/strong>
Artikkelimme liittyy sosiaalisen median kasvaneeseen rooliin mielipiteiden julkiseksi tekemisess\u00e4 ja ylip\u00e4\u00e4ns\u00e4 yhteiskunnallisessa keskustelussa. Koronapandemian hillitsemiseksi tehdyt p\u00e4\u00e4t\u00f6kset muuttivat arkemme lyhyess\u00e4 ajassa, ja t\u00e4m\u00e4 n\u00e4kyi my\u00f6s somessa. Vanhusten lis\u00e4ksi erityist\u00e4 huolta kannettiin lasten asemasta. Annamme artikkelissamme \u2019\u00e4\u00e4nen\u2019 lasten ja lapsiperheiden kokemuksille.<\/p>\n\n\n\n

Mik\u00e4 on antinne t\u00e4h\u00e4n keskusteluun?<\/strong>
Sosiaalisen median keskustelut ovat usein j\u00e4sentym\u00e4tt\u00f6mi\u00e4, asiat eskaloituvat ennakoimattomasti ja mielipiteet polarisoituvat jyrk\u00e4sti. Tarjoamme artikkelissa \u2019puhujaposition\u2019 avulla tavan j\u00e4sent\u00e4\u00e4 kirjavissa keskusteluissa k\u00e4siteltyj\u00e4 puheenaiheita sek\u00e4 niiss\u00e4 esitettyj\u00e4 argumentteja ja retorisia keinoja.<\/p>\n\n\n\n

Mit\u00e4 haluatte artikkelillanne sanoa?<\/strong>
Sosiaalisessa mediassa luodut merkityksenannot ja kollektiiviset tulkinnat eiv\u00e4t j\u00e4\u00e4 sosiaaliseen mediaan vaan heijastuvat monin eri tavoin muualle yhteiskuntaan. Somessa puidaan perinteisess\u00e4 mediassa k\u00e4siteltyj\u00e4 asioita, ja vastaavasti some-keskustelut ruokkivat esimerkiksi kahvip\u00f6yt\u00e4keskusteluja. Puhujapositioiden avulla voidaan paljastaa osa t\u00e4st\u00e4 merkitysten kierron dynamiikasta.<\/p>\n\n\n\n

Kenen kannattaa lukea artikkelinne?<\/strong>
Artikkeli sopii kaikille somesta kiinnostuneilla viestinn\u00e4ntutkijoille ja -opiskelijoille. Uskomme, ett\u00e4 artikkelista on hy\u00f6ty\u00e4 my\u00f6s markkinointiviestint\u00e4\u00e4 ty\u00f6kseen tekeville asiantuntijoille, sill\u00e4 puhujaposition k\u00e4sitett\u00e4 voidaan soveltaa esimerkiksi asiakasviestinn\u00e4n kehitt\u00e4misess\u00e4.<\/p>\n\n\n\n

Mik\u00e4 sai teid\u00e4t tarttumaan t\u00e4h\u00e4n aiheeseen?<\/strong>
Olemme tutkineet somea erilaisista n\u00e4k\u00f6kulmista aiemminkin (esim. negatiivisten tunteiden levi\u00e4mist\u00e4 somessa). T\u00e4ss\u00e4 tutkimuksessa olimme kiinnostuneita sek\u00e4 itse aiheesta ett\u00e4 \u2019systemaattisen\u2019 menetelm\u00e4n kehitt\u00e4misest\u00e4.<\/p>\n\n\n\n

(Lauri Haapanen)<\/p>\n","protected":false},"excerpt":{"rendered":"

Auttaja, huolestuja, selviytyj\u00e4, riidanhaastaja, laajentaja\u2026 Harri Jalonen ja Jussi Kokkola rakentavat artikkelissaan Koronapandemian puhujapositiot sosiaalisen median lapsi- ja perheaiheisissa keskusteluissa yhdeks\u00e4n puhujapositiota, joilla keskusteluun osallistutaan. \u201cSomessa puidaan perinteisess\u00e4…<\/p>\n","protected":false},"author":3,"featured_media":4424,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yleinen"],"yoast_head":"\nMiten koronasta somessa puhutaan? – Mevi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaviestinta.fi\/mevi2020\/2021\/01\/miten-koronasta-somessa-puhutaan\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miten koronasta somessa puhutaan? 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