Online kick-off: Road to Freedom research project

How media and advertisers can reduce dependency on Silicon Valley tech giants?

The official launch of the research project Road to Freedom will take place on Wednesday 17th February 2021 at 3 PM to 4.30 PM (Finnish time). The topic of discussion is what it requires for news media and advertisers to reduce dependency on the Silicon Valley tech giants such as Google, Apple and Facebook.

Keynote speaker: The online kick-off will start with an overview of the media landscape and its relationship with Silicon Valley by Professor Lucy Küng, who is an international expert on mastering digital transformation.

Other speakers: Petra Wikström, Director of Public Policy at the Nordic media and digital consumer brands group Schibsted. Alexander Fanta, a Brussels-based journalist at, a German news site that covers digital rights issues. Kasper Lindskow, Head of Research and Innovation at Ekstra Bladet, a media brand in JP/Politikens Hus in Copenhagen, Denmark. Riikka-Maria Lemminki, Managing Director at Marketing Finland, a network with around 400 companies in the Finnish ad industry.

Comments by: Miapetra Kumpula-Natri, Member of the European Parliament representing Finland and the S&D Group since 2014.

Register to this event by Monday, 15th February. Zoom-links will be sent to registered participants. More information from here or by contacting us at

The research project Road to Freedom is a collaboration between four Finnish universities (Helsinki, Jyväskylä, Tampere and Turku) and is led by the Swedish School of Social Science at the University of Helsinki. The project is funded by the Media Industry Research Foundation of Finland.


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